The number one goal of any SEO campaign is to increase your ranks on the search engines. Results should be checked regularly and it's recommended to use a spreadsheet with month by month results. You will find that some keywords jump around a little, this is perfectly normal and is nothing to be worried about. Google personalise search results which does make tracking your ranks harder, but if you take the long term approach and compare results over three month periods you will get a good idea of what's going on. Just don't fall into the trap of checking daily and getting worried when certain results slip or even disappear...it happens!

 Test 2 ads, when you have a winner, delete the under-performing ad and come up with an alternate ad to hopefully beat the good ad. Over time, it's not unusual for this process to double or triple the visitors to your site.Your CTR is the proportion of people who see the page who click on your ad. There are two important reasons that you want to use the strategies above to improve your Click Through Rate.

 TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about starting an online business and to also receive a free instructional manual that teaches valuable niche research techniques visit.

 Today, a few tips on maximizing your campaigns, once your PPC account is set up:

 The iContact iPhone application is extremely user friendly, however if you do ever encounter any problems with iContact, their full customer service is available through their iPhone app - you can call or email their Support team with just one tap of your iPhone or iPod Touch. iContact is one of the best autoresponders on the market, offering handy tools such as 'whitelisting' and spam checking of email contacts to help them get past spam filters. It also assists users in the creation of surveys which can provide client feedback and make potential customers feel valued. The new iContact iPhone application is another great feature of an already top notch product.

 Here’s a basic rundown of these four steps in order. It’s critical to understand that they must be done in order to achieve maximum results:1. The first step to marketing online is getting your website system and sales funnel in place. This is where most people drop the ball. They start marketing without having a good funnel in place. This is like going out and putting out a commercial for your store, and you do not even had your business up yet. Understand that if you want to get the best results, you have to do this step first.

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